McDonald’s UK
If you’re a McDonald’s fan, you’ll love the design of the new app! You will get access to exclusive offers that you will not find anywhere else. In addition, you can use the app to order food and track loyalty rewards. In addition, there are special offers only for app users. Plus, using the app is super easy – all you have to do is scan your phone at the checkout to take advantage of the discounts.
Task
Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.
Design has always been largely about systems, and how to create products in a scalable and repeatable way. From Pantone colors to Philips screws, these systems enable us to manage the chaos and create better products. Digital products are perhaps the most fertile ground for implementing these systems and yet it’s not often considered a priority.
A unified design system is essential to building better and faster; better because a cohesive experience is more easily understood by our users, and faster because it gives us a common language to work with.
I believe in getting excited about unique ideas and helping digital and tech companies. Tech for good.
I grow brands through bold and strategic creativity, focused on searching for new ways to showcase user content on digital support and envisioning the future arts.
| Primary #FFC72C | ◯ | |
| R 255 G 199 B 44 |
Universal Yellow
| Primary #00A699 | ◯ | |
| R 221 G 16 B 33 |
Universal Red
| A11Y Color #FC642D | ◯ | |
| R 255 G 255 B 255 |
White
| A11Y Color #ED2323 | ||
| R 0 G 0 B 0 |
Black
I believe in getting excited about unique ideas in design workflows and helping digital tech companies grow.
I grow brands through bold and strategic creativity, focused on searching for new ways to showcase user content on digital support and envisioning the future arts.
Typeface
Helvetica Heue
Usage
Headlines
McDonald’s typeface is simple, bold, easy for everyone to read, and instantly recognizable.
Whenever McDonald’s appears, it is inscribed in a simple, yet attractive font, which signifies the strong image of the brand. Simplicity makes McDonalds app design more appealing and engaging.
Typeface
Helvetica Heue
Usage
Headlines
Typeface
Helvetica Heue
Usage
Headlines