Bread.gg Web Crypto App
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Task
The Bread.gg project focused on designing a visually engaging, user-friendly crypto portfolio management platform that combined dynamic data presentation, gamification, AI-driven insights, and trust-building features. Key innovations included interactive charts, gamified progress trackers, AI-powered token recommendations with transparent metrics, and a Portfolio Health Gauge to simplify decision-making. Out-of-the-box ideas like a 3D Asset Map and customizable dashboards further enhanced the user experience. The results were impactful, with significant increases in user engagement, confidence, and adoption, establishing Bread.gg as a standout platform in the crypto space.
Background
Bread.gg is redefining the cryptocurrency trading experience, particularly within the fast-paced memecoin market. With a mission to simplify portfolio management and build trust in the crypto space, Bread.gg sought to create a platform that not only performs efficiently but also engages users with innovative and user-friendly designs.
Problem Statement
Complex Navigation: Managing portfolios often required jumping between disjointed platforms, creating friction for users.
Data Overload: Traditional portfolio tools presented dense, static data that overwhelmed rather than informed users.
Low Engagement: Few platforms prioritized delight or sustained user interaction.
Objectives
Simplify User Workflows: Streamline navigation and data input.
Enhance Data Presentation: Make complex information visually engaging and accessible.
Drive Engagement: Incorporate gamified elements to keep users invested.
Inspire Confidence: Build features that reinforce trust and transparency.
Differentiate Creatively: Introduce unique, memorable user experiences.
Approach
1. Discovery & Research
Conducted user interviews to uncover pain points with existing tools.
Analyzed competitors to identify gaps and opportunities.
Users prioritized ease of use, interactive visuals, and trustworthy insights.
2. Design Iteration
Collaborated with stakeholders to outline core features like dynamic data visualization, AI-driven recommendations, gamification, and trust-building mechanisms.
Prototyped concept designs for interactive dashboards and gamified experiences.
3. Testing & Iteration
Tested early prototypes with beta users to gather feedback on usability and appeal.
Iterated on key features like gamification and visual data representation to balance engagement with clarity.
4. Implementation
Partnered with developers to integrate dynamic visuals, gamified elements, and AI-powered insights into the platform.
Key Solutions
1. Interactive & Visual Data Presentation
Replaced static tables with dynamic charts, animations, and hover-over insights for an engaging experience.
Designed a Portfolio Health Gauge, an intuitive dial that offers instant feedback on portfolio performance.
Enabled toggle views for timeframes like daily, weekly, or monthly trends, making data actionable and digestible.
2. Gamification Features
Introduced progress bars and streak trackers to encourage consistent engagement.
Developed badge rewards for key milestones (e.g., “First Trade” or “Diverse Investor”).
Implemented leaderboards and friendly challenges to add a competitive edge.
3. AI Recommendations
Integrated BREAD Intelligence, which provides personalized token suggestions and optimization tips.
Designed a recommendation carousel with clear explanations and supporting metrics to inspire trust.
Allowed users to rate and provide feedback on AI insights, ensuring a transparent, user-driven process.
4. Trust-Building Features
Added real-time transaction histories with customizable filters to improve transparency.
Created a Portfolio Trust Score, a visual indicator of portfolio stability and performance.
Highlighted “Verified Trades” tags for added assurance of transaction authenticity.
5. Unique, Out-of-the-Box Innovations
Developed a Trade Story Timeline, an animated visualization of portfolio growth and milestones.
Designed a 3D Asset Map, providing users an interactive overview of their portfolio distribution.
Enabled customizable dashboards, allowing users to prioritize the data and relevant features.
Results
1. Increased Engagement
Users spent 65% more time on the portfolio page, driven by dynamic visuals and gamified elements.
2. Enhanced Trust
87% of users reported feeling more confident in their trades due to the platform’s transparency and reliability features.
3. AI Adoption
73% of users engaged with BREAD Intelligence recommendations, with 91% rating the insights as helpful.
4 .User growth
Bread.gg achieved a 42% increase in active users and a 30% rise in repeat transactions within the first three months post-launch.
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Typeface
Inter
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Headlines
Bread.gg’s typeface is simple, bold, easy for everyone to read, and instantly recognizable.
Whenever Strive appears, it is inscribed in a simple, yet attractive font, which signifies the strong image of the brand. Simplicity makes the Strive app design more appealing and engaging.
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Inter
Usage
Headlines
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Montserrat
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Headlines
Visual Simplicity Wins: Replace static, overwhelming data with interactive, intuitive designs.
Gamification Drives Engagement: Even subtle rewards like badges or progress bars can significantly enhance user retention.
Trust Must Be Designed: Features that emphasize transparency and security build lasting user confidence.
Innovation Differentiates: Out-of-the-box elements like 3D visualizations or animated timelines create memorable user experiences.