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400 – 601 West Broadway, Vancouver BC V5Z 4C2
Work Inquiries
info@duffleken.com
Ph: +1.809.120.6705

Dating App

A new visual identity to the market, a modern Dating App with new and engaging user experiences ready to bring connections and disrupt how modern-day dating works online.  A single cross-platform application with a harmonized UX flow that helps people embrace the new identity system through interactions.

Task

Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.

  • Strategy

    Design Sprints, Workshops

  • Design

    Product Design, Prototyping

  • Client

    Dating App

  • Production

    Design Sprints, Documentation

  • Platforms

    Desktop, iOS

Open Project
⬤ 01. DESIGN LANGUAGE

A unified design language
shouldn’t be just a set
of static rules and individual atoms;
it should be an evolving ecosystem.

Design has always been largely about systems, and how to create products in a scalable and repeatable way. From Pantone colors to Philips screws, these systems enable us to manage the chaos and create better products. Digital products are perhaps the most fertile ground for implementing these systems and yet it’s not often considered a priority.

A unified design system is essential to building better and faster; better because a cohesive experience is more easily understood by our users, and faster because it gives us a common language to work with.

⬤ 02. Experience

A fluid visual user
experience with a
new solutions.

I believe in getting excited about unique ideas and helping digital and tech companies. Tech for good.

I grow brands through bold and strategic creativity, focused on searching for new ways to showcase user content on digital support and envisioning the future arts.

Dating app 6
Dating app 9
Dating app 5
Dating app 8
Dating app 7

Color palette

/ Foundations
Primary
#F64B61
 

R 246
G 75
B 97
  

Primary

Primary
#324D68
 

R 50
G 77
B 104
  

Primary

A11Y Color
#F57E8F
 

R 245
G 126
B 143
  

Primary

A11Y Color
#060606
  
R 6
G 6
B 6
  

Primary

I believe in getting excited about unique ideas in design workflows and helping digital tech companies grow.

I grow brands through bold and strategic creativity, focused on searching for new ways to showcase user content on digital support and envisioning the future arts.

Typography

/ Scales

Typeface
Quicksand

Usage
Headlines

A soft font that conveys a feeling of kindness and openness. It creates a areat feeling for a communication environment from a psychological point of view and contains enough options to create contrast from the design side.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typeface
Quicksand

Usage
Headlines

Typeface
Quicksand

Usage
Headlines

⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.

Let's get in touch,
I respond fast 🙂

Ready to work together?
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