US Election 2024
The 2024 U.S. Elections marked a significant moment in political history, necessitating compelling visual storytelling to engage and inform a diverse electorate. This project aimed to develop a cohesive design strategy that spanned digital platforms, broadcast media, and interactive experiences, ensuring consistent and impactful communication throughout the election cycle.
Task
Key tasks were; Create a comprehensive design system including color palettes, typography, iconography, and motion guidelines. Design and animate broadcast graphics (e.g., lower-thirds, transitions, AR elements, data explainer screens). Develop visual concepts for real-time result displays (maps, bar graphs, live counters). Produce 3D and motion assets using Cinema 4D and After Effects for immersive visuals. Build responsive social and web templates for consistent election branding. Collaborate with engineering and editorial teams to ensure accuracy and design fidelity in real-time data presentations. Test and QA interactive features and motion graphics across broadcast environments.
Objectives
Craft a unified visual identity that resonates across broadcast and digital media.
Enhance voter engagement through immersive, data-rich graphics.
Build interactive tools for real-time election updates.
Adapt design across cultures and platforms for broader impact.
Tasks
Create a comprehensive design system including color palettes, typography, iconography, and motion guidelines.
Design and animate broadcast graphics (e.g., lower-thirds, transitions, AR elements, data explainer screens).
Develop visual concepts for real-time result displays (maps, bar graphs, live counters).
Produce 3D and motion assets using Cinema 4D and After Effects for immersive visuals.
Build responsive social and web templates for consistent election branding.
Collaborate with engineering and editorial teams to ensure accuracy and design fidelity in real-time data presentations.
Test and QA interactive features and motion graphics across broadcast environments.
Design Strategy
1. Visual Identity Development
Inspired by previous US Elections Branding, the system was built around patriotic minimalism with an editorial edge.2. Broadcast Integration
The graphics followed a modular system, designed to function in AR, multi-screen environments, and dynamic data updates.3. Digital and Interactive Platforms
Social and interactive toolkits were created for live blog updates, regional voting trends, and mobile accessibility.
Tools and Tech Stack
Adobe After Effects – Motion design and data animation
Cinema 4D – 3D modeling and broadcast visuals
Figma – UI layout and system design
Vizrt / Unreal Engine – Real-time AR broadcast integration
Notion & Trello – Collaboration and timeline tracking
Outcomes
– Delivered a cohesive and scalable visual system across platforms.
– Raised the production standard for real-time election coverage.
– Improved audience comprehension with intuitive, motion-rich data design.
– Praised by stakeholders for clarity, accuracy, and creative execution.
- Invest time in understanding user needs through qualitative research.
- Prioritize technical feasibility early to align design with development capabilities.
- Use modular design systems to balance scalability with rapid iteration.
- Test iteratively with real users to ensure the final product meets their expectations.