Airbnb
When launching a new visual identity to the market, Airbnb was ready to launch its new visual identity but faced a recognizable challenge: how to get all 150M + users engaged?
A single cross-platform application with a harmonized UX flow that helps people embrace the new identity system through interaction.
Task
Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.
Design has always been largely about systems, and how to create products in a scalable and repeatable way. From Pantone colors to Philips screws, these systems enable us to manage the chaos and create better products. Digital products are perhaps the most fertile ground for implementing these systems and yet it’s not often considered a priority.
A unified design system is essential to building better and faster; better because a cohesive experience is more easily understood by our users, and faster because it gives us a common language to work with.
I believe in getting excited about unique ideas and helping digital and tech companies. Tech for good.
I grow brands through bold and strategic creativity, focused on searching for new ways to showcase user content on digital support and envisioning the future arts.
| A11Y Color #FF5A5F | ◯ | |
| R 255 G 90 B 95 |
Rausch
| A11Y Color #00A699 | ◯ | |
| R 0 G 166 B 153 |
Babu
| A11Y Color #FC642D | ◯ | |
| R 252 G 100 B 45 |
Arches
| A11Y Color #ED2323 | ||
| R 72 G 72 B 72 |
Hof
I believe in getting excited about unique ideas in design workflows and helping digital tech companies grow.
I grow brands through bold and strategic creativity, focused on searching for new ways to showcase user content on digital support and envisioning the future arts.
Typeface
Airbnb Cereal
Usage
Headlines
Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.
Typeface
Airbnb Cereal
Usage
Headlines
Typeface
Airbnb Cereal
Usage
Headlines
Management
Stacey Grey
Brand Research
John Stamper
Project Manager
Colin Mondero
Account Manager
Art Direction
Stephen Miller
Creative Director
Sarah Rickson
Brand Strategy
Production
Duffle Ken
Graphic Design
Duffle Ken
UI/UX Design
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