Omneky UI/UX Build
Omneky is an AI-powered advertising platform that enables brands to generate, launch, and optimize data-driven ad creative at scale. By combining generative AI with performance analytics, Omneky helps marketers produce personalized ad content across channels—faster, smarter, and more efficiently. The platform serves B2C and B2B brands looking to streamline creative production while improving return on ad spend (ROAS).
Task
Key tasks were; Audit and analyze existing workflows and UI patterns, Lead research and synthesize findings into product opportunities, Redesign core flows to better integrate AI-generated content and recommendations, Build new UX for full-funnel performance optimization, Create a new brand identity and scalable design system and finally align stakeholders on long-term product and design vision.
Background
Omneky is an AI-powered advertising platform that enables brands to generate, launch, and optimize data-driven ad creative at scale. By combining generative AI with performance analytics, Omneky helps marketers produce personalized ad content across channels—faster, smarter, and more efficiently. The platform serves B2C and B2B brands looking to streamline creative production while improving return on ad spend (ROAS).
The Challenge
Omneky needed to:
– Differentiate itself from ad tech giants like Adobe
– Reduce friction in the creative workflow
– Improve engagement with AI-native features
– Build a consistent and scalable design system
– Refresh its brand to better reflect its future-focused identity
Tasks
- Audit and analyze existing workflows and UI patterns
- Lead research and synthesize findings into product opportunities
- Redesign core flows to better integrate AI-generated content and recommendations
- Build new UX for full-funnel performance optimization
- Create a new brand identity and scalable design system
- Align stakeholders on long-term product and design vision
My Role
I owned the end-to-end design process and contributed strategically across design and product, including:
– UX research and competitor analysis
– Wireframes, mockups, and interactive prototypes
– Design of AI-native workflows and intelligent UI patterns
– Brand identity redesign and component library
– Cross-functional collaboration with engineering, data science, and leadership
Key Solutions
1. AI-Native Workflows
– Prompt-based creative generation
– Automated performance analysis and insight surfacing
– Predictive creative suggestions based on audience and platform
2. Full-Funnel Optimization
– Product Designer- led brainstorming sessions to conceptualize user flows, wireframes & design systems.
– Engineers – scoped the tech stack, opting for React for the front end and WebSockets for real-time data updates.
– Head of Clinician Performance – ensured clinical accuracy and actionable insights in the content.
3. Competitive Differentiation
– Drag-and-drop functionality for widgets.
– Hover effects for additional data insights.
– Dynamic animations for transitions between states.
4. Brand Identity Refresh
– Designed a futuristic, high-tech aesthetic grounded in trust and simplicity
– Built a scalable design system for product and marketing
– Created a new logo, typography system, and UI component library
Tools Used
Figma (UI design, prototyping, design system)
Notion (project planning, research synthesis, documentation)
Useberry, Maze & Typeform (user feedback and testing)
Jitter, Adobe After Effects / Lottie (motion design)
Framer & Protopie (for motion prototypes and microinteraction testing)
Outcomes
– Increased engagement with AI features
– Reduced friction in creative iteration cycles
– Clearer differentiation in the market
– Stronger stakeholder alignment on brand and product direction
| Primary #005CFF | ◯ | |
Electric Blue – Innovation & Trust
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Neon Green – AI-powered energy
| Secondary #8A2BE2 | ◯ | |
Soft Purple – Creative depth
| Secondary #FF6F61 | ||
Sunset Coral – Warmth & Human Touch
Typeface
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Headlines
Omneky’s typeface is simple, bold, easy for everyone to read, and instantly recognizable
Typeface
Inter
Usage
Headlines
Typeface
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Usage
Headlines
- Invest time in understanding user needs through qualitative research.
- Prioritize technical feasibility early to align design with development capabilities.
- Use modular design systems to balance scalability with rapid iteration.
- Test iteratively with real users to ensure the final product meets their expectations.