Starbucks
Launching a new visual identity by quieting down the functional things so they can be most helpful, therefore, customers will find exactly what they seek. This allows new news and priorities to come to the forefront through a more dynamic expression.
Task
Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.
It’s Starbucks’ mission to quiet down the functional things so they can be most helpful—so customers will find exactly what they seek. This allows new news and priorities to come to the forefront through a more dynamic expression.
Using creative expression that spans the full spectrum of functional to expressive, in both voice and design.
I grow brands through bold and strategic creative, focused on searching for new ways to showcase user content on digital support and envisioning the future arts.
Starbucks’ green is iconic. Visible for blocks. It’s the most identifiable asset, from the color of the aprons to the logo.
Tending to lean into a family of greens to leverage brand recognition. Fresh and inviting, this expanded palette nods subtly to Starbucks’ heritage and propels the brand into a global future. A presence of brand greens is ensured, either within the composition or through the presence of a logo.
Typeface
Sodo Sans, Lander & Pike
Usage
Headlines
Sodo Sans is the most versatile typeface, frequently used for body copy.
Lander is the serif typeface and may be used as an accent for more expressive moments.
Pike is the more impactful typeface, and its condensed appearance can lend itself well to functional headlines and wayfinding.
Typeface
Sodo Sans, Lander & Pike
Usage
Headlines
Typeface
Sodo Sans, Lander & Pike
Usage
Headlines
Management
Stacey Grey
Brand Research
John Stamper
Project Manager
Colin Mondero
Account Manager
Art Direction
Stephen Miller
Creative Director
Sarah Rickson
Brand Strategy
Production
Duffle Ken
Graphic Design
Duffle Ken
UI/UX Design