We created a unique visual system for a strategic consumer insights platform that powers real-time research. Users play on its immersive mobile app, which rewards them for answering gamified questions “stacks”. Meanwhile, brands gain real, genuine feedback. We supported the client to define their unique position in the industry. With its primarily Millenial and Gen-Z users in mind, we created an expressive brand identity that introduces a voice that is cheeky and irreverent, yet also raw and honest. At the identity’s core is a visual toolkit that can emotionally react to anything and everything. We championed an expressive “P.moji” in the brand’s logomark. Inspired by the tactility of pasting stickers, we further developed a system where every visual element can be stacked to create digital and physical moments that tell the unique stories behind every user. With the new identity in play, the client went on to raise a $4 million seed round to continue innovating market research, and the platform continues to gain hundreds of new users every day.
Rebuild a unified visual system for the communications brand.
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